Question 1

What is Sandfox?

Accepted Answer

Sandfox turns your website, campaigns, and follow-up into a personalized journey for each buyer. It guides them through their evaluation and captures signal your team can act on. It sits between your top-of-funnel surfaces and a sales conversation, and it runs on your existing content.

Question 2

How does Sandfox work?

Accepted Answer

Sandfox reads your site and content and structures it into Buyer Context Assets. When a buyer arrives from any channel, it uses the context they give it, adapts the experience as they explore, and captures structured buyer signal. Your team configures the routes in an admin app, and the experience adapts within them.

Question 3

Is Sandfox a CMS or a page builder?

Accepted Answer

No. Sandfox is not a CMS, a page builder, or a microsite tool. It uses your existing content and context to guide each buyer, and it works alongside your current site rather than replacing it.

Question 4

How does Sandfox use AI?

Accepted Answer

Sandfox uses AI in three places: to structure your content into Buyer Context Assets, to power each buyer's Discovery Graph as they explore, and to synthesize each session into signal your team can read. The result isn't a chatbot. Chatbots wait for buyers to ask the right question — Sandfox helps them work out what they need to know, grounded in your content.

Question 5

How is Sandfox different from a chatbot or AI agent?

Accepted Answer

A chatbot, whether a pop-up widget or an AI agent, puts a conversation between the buyer and the answer. Sandfox is a page the buyer explores directly, adapting as they go, and it captures structured signal even if the buyer never starts a conversation.

Question 6

How is it different from website personalization?

Accepted Answer

Personalization swaps blocks on an existing page based on rules. Sandfox generates and reshapes the whole experience around what each buyer is trying to learn, and produces buyer signal every session.

Question 7

How is it different from a microsite or a landing page?

Accepted Answer

Microsites and landing pages are static once shipped and serve the same experience to everyone. Sandfox delivers that same focused feel per buyer, adapts in real time, and scales across many campaigns without a rebuild.

Question 8

Isn't this just another point solution?

Accepted Answer

No. Point solutions each fix one moment: a chatbot, a personalization rule, a hand-built microsite. Sandfox is one experience across the whole buyer journey, and it replaces those rather than adding to them.

Question 9

Where does Sandfox fit with tools like 6sense or an AI SDR?

Accepted Answer

They are complements, not competitors. Account intelligence tools identify which accounts to reach, and AI SDRs send the outreach. Sandfox is the destination that outreach lands in, the experience that turns targeting and outreach into real evaluation and signal.

Question 10

Who is Sandfox for?

Accepted Answer

Sandfox is for modern GTM teams who own the buyer journey and are measured on pipeline, not page views: marketing leaders, demand generation, product marketing, and RevOps. It fits complex B2B offerings that require buyer education.

Question 11

Do I have to replace my website?

Accepted Answer

No. Sandfox is a layer that works with your existing site and content. You can start with one high-intent surface and expand from there.

Question 12

What channels does it work across?

Accepted Answer

Your website, paid campaigns, outbound and ABM, events, and warm follow-up. Anywhere a buyer is evaluating, Sandfox can meet them.

Question 13

Do I need a lot of content to start?

Accepted Answer

No. Sandfox works from your existing public website with little else. The more context you provide beyond your site, and the more feedback you give to tune responses, the sharper it gets, but you do not need to produce new content to begin.

Question 14

How long does it take to get started?

Accepted Answer

A few days to a first live discovery experience.

Question 15

What do you need from us?

Accepted Answer

At minimum, your public website. Sandfox can build from that alone. The quality of the experience depends on what we have to work with, so ideally you also share context beyond your site and give feedback to tune responses. The more we have, the stronger the result.

Question 16

Does it work with our CRM and existing stack?

Accepted Answer

Today, buyer signal lives in the Sandfox admin app, where your team reviews it. Integrations into your CRM and other systems are available on request.

Question 17

How much engineering lift is required?

Accepted Answer

It depends on the use case, but a marketer can run Sandfox. It does not require a dedicated engineering project to get started.

Question 18

What will I actually learn?

Accepted Answer

Every session shows what buyers explored, the questions they asked, the differentiators that moved them, and how ready they are, across buyer, account, experience, and market signal.

Question 19

How do we measure success?

Accepted Answer

By buyer progression and pipeline, not page views. Sandfox reports on engagement, discovery completion, and the quality of the pipeline it produces.

Question 20

What is the free Sandfox experience?

Accepted Answer

We will turn your company website into a live Sandfox discovery experience, so you can see exactly how it would guide your buyers. No commitment.

Question 21

Can I see it live?

Accepted Answer

Yes. There's a live Sandfox embedding on our homepage, and the "Explore with Sandfox" buttons open the full experience — both built from our own content, the same way yours would be. If you'd rather see it on your material than ours, we'll build one from your website for free.

Frequently asked questions

Understanding Sandfox

Still evaluating? See it for your situation.