Every session tells you what your buyers actually came for.
Analytics tells you what happened. Sandfox tells you why, for each buyer, and turns it into signal your whole team can act on.
A sample session from WholeSet, a fictional contract lifecycle management company.
Session Insights/Shores Health Partners/153592c2
Shores Health Partners
18 Aug, 2:42 PM · 6m 31s · Legal Ops · Destination · paid · LinkedIn
Session 153592c2 · Healthcare renewal ad landing · Q1-Healthcare-ABM
LinkedIn campaign targeting healthcare organizations
6m 31s
391 seconds on content
3
Renewal visibility held attention longest
Completed
Meeting requested
Converted
Meeting requested
Topics explored
Discovery answers
What is driving the evaluation?
We missed two renewals last quarter
Who else is involved in the decision?
Legal Ops, IT and Procurement
What is your timeline to get something live?
This quarter, tied to a tool renewal
Buyer framing
Terry Irving from Legal Ops at Shores Health Partners clicked a LinkedIn ad in the healthcare-targeted campaign and landed on the renewal ad page. They spent 6m 31s across three topics, returning twice to renewal visibility, then clicked and completed the meeting CTA.
Where attention went
Renewal visibility (3 returns, 96s dwell), then obligation extraction evidence (58s). Comparison content opened first and revisited before clicking the meeting CTA.
Terry Irving
Legal Operations Manager
Recommended next step
Terry Irving booked a meeting directly off the LinkedIn ad. Use the session to prep: they returned twice to renewal reporting and read the obligation-extraction evidence closely. Bring that detail to the call rather than re-pitching it.
You get who and what. Never why.
Third-party intent
Tells you who a buyer might be, assembled from firmographics and clicks somewhere else.
Page views and form fills
Tell you that something happened, with no sense of what the buyer was trying to accomplish.
By the time it lands
The buyer has usually moved on, taking the context that mattered with them.
Sandfox captures the questions each buyer asked, the paths they took, and what moved them, while they are still in the session.
Every discovery session, captured as structured signal.
Four kinds of signal, produced by the same session.
Buyer signal
What the buyer is trying to solve, the questions they ask, the differentiators that move them, and how ready they are.
Account signal
Which accounts are actively evaluating, who in the buying committee is participating, and where momentum is building.
Experience signal
Which entry points and paths drive progression, which CTAs perform, and where buyers drop off.
Market signal
Which messaging and content resonate, which personas engage most, and where your content has gaps.
Dashboard
WholeSet · Jul 18 – Aug 17, 2026 · adaptive experiences
9,800
Links minted · most never opened
1,284
+18% vs prior 30 days · 13% of minted opened
58%
745 of 1,284 visitors asked a question or clicked
2.2
2,825 topic views across 1,284 visitors
14.2%
182 of 1,284 visitors · −0.4 pts
347
27% of visitors matched to an account
Sessions over time
Peak 74 sessions per dayTop topics explored
Top personas identified
Top industry segments
Questions with no supporting asset
3 topics buyers asked about that no Buyer Context Asset covers
Signal from someone actively exploring your solution is the highest quality intent there is.
First-party
Owned by you, not rented from a data vendor.
Demonstrated
Real evaluation behavior, not a firmographic match.
Specific
This buyer, these questions, this moment.
Current
Captured as it happens, while it still matters.
Yours
Yours to activate anywhere in your stack.
Structured signal, not a pile of events.
Instead of tracking page views, Sandfox captures how each decision actually gets made. Every session builds that buyer's Discovery Graph, the path they took and the routes that branched from it, and those graphs accumulate into a living understanding of how your buyers evaluate.
See how the Discovery Graph worksSignal is only worth capturing if your team can act on it.
Marketing
Optimizes around buyer progression instead of page views, and invests where real evaluation happens.
Product marketing
Sharpens messaging, sees which differentiators land, and finds the content gaps.
Sales
Enters the conversation already knowing what the buyer explored and what they still need.
Leadership
Measures the buyer journey by progression and pipeline, not traffic.
And it flows into your stack. Buyer signal can pass to your CRM, your sales tools, and the AI systems your team already uses, so everyone works from the same understanding of the buyer instead of a different partial view in every tool.
The proof is the page you are on.
This site runs on Sandfox, so it is producing this signal as you explore it, and every session makes the next one sharper. You do not have to take the payoff on faith. You can watch it happen.
See the signal your own buyers would produce.
We will turn your site into a live Sandfox discovery experience, so you can see exactly what it captures from real buyers. No commitment.