Paid campaign destinations
Turn ad clicks into real evaluation.
Make the post-click experience continue the conversation your campaign started, instead of ending it on a static page.
Sandfox on WholeSet, a fictional contract lifecycle management company.
BAAs, vendor agreements, payer contracts — most healthcare legal teams are tracking them across three different systems. WholeSet puts them in one.
For healthcare legal & procurement teams
BAAs, vendor agreements, and payer contracts — tracked in one place.
The ad offers discovery, not a demo request.
The problem
Your ad clicks don't turn into evaluation.
You invest heavily in paid campaigns to reach the right buyers, and the targeting works.
- Cost per qualified lead keeps climbing and the landing page tests have stopped paying.
- Scaling means more spend, because efficiency has stopped improving.
Growth means more spend, because efficiency has stopped improving.
BAAs, vendor agreements, payer contracts — most healthcare legal teams are tracking them across three different systems. WholeSet puts them in one.
For healthcare legal & procurement teams
BAAs, vendor agreements, and payer contracts — tracked in one place.
Before: the only next step is a demo, long before the buyer is ready
Why it happens
The value your campaign creates is lost at the click.
Every visitor lands on the same page, whatever the ad promised.
The click is the last thing you learn about them.
How it works
Sandfox extends your campaign past the click
Structured context
Sandfox reads your site, landing pages, and campaign content and structures it into Buyer Context Assets.
Buyer-led discovery that continues the campaign
Each visitor builds their own Discovery Graph.
Signal captured on every session
You learn which audiences and messages actually produce evaluation, not just clicks.
What you learn
You can move budget toward the campaigns that create real evaluation, and Sales can see what a paid buyer explored before the first call.
Buyer
Which business problems campaign visitors are solving, which use cases resonate, their readiness, the questions they ask after clicking, and their preferred next steps.
Account
Which accounts and audiences produced evaluation-ready buyers, and where accounts are progressing.
Experience
Which campaign entry paths drive progression, which CTAs perform by campaign and audience, and where visitors disengage.
Market
Which messaging resonates with which audiences, which campaigns produce the highest-quality buyers, and which content is missing.
A sample session from WholeSet, a fictional contract lifecycle management company.
Session Insights/Shores Health Partners/153592c2
Shores Health Partners
18 Aug, 2:42 PM · 6m 31s · Legal Ops · Destination · paid · LinkedIn
Session 153592c2 · Healthcare renewal ad landing · Q1-Healthcare-ABM
LinkedIn campaign targeting healthcare organizations
6m 31s
391 seconds on content
3
Renewal visibility held attention longest
Completed
Meeting requested
Converted
Meeting requested
Topics explored
Discovery answers
What is driving the evaluation?
We missed two renewals last quarter
Who else is involved in the decision?
Legal Ops, IT and Procurement
What is your timeline to get something live?
This quarter, tied to a tool renewal
Buyer framing
Terry Irving from Legal Ops at Shores Health Partners clicked a LinkedIn ad in the healthcare-targeted campaign and landed on the renewal ad page. They spent 6m 31s across three topics, returning twice to renewal visibility, then clicked and completed the meeting CTA.
Where attention went
Renewal visibility (3 returns, 96s dwell), then obligation extraction evidence (58s). Comparison content opened first and revisited before clicking the meeting CTA.
Terry Irving
Legal Operations Manager
Recommended next step
Terry Irving booked a meeting directly off the LinkedIn ad. Use the session to prep: they returned twice to renewal reporting and read the obligation-extraction evidence closely. Bring that detail to the call rather than re-pitching it.
Outcomes
More qualified pipeline from paid
From the spend you already run.
Pipeline $ attributed to paid campaigns · vs. historical campaign performance
Higher landing page conversion
Because the experience adapts instead of sitting static.
Qualified conversions ÷ landing page visitors
Lower cost per qualified opportunity
And better campaign ROI.
Campaign spend ÷ qualified opportunities · ROI = pipeline ÷ campaign investment
Better marketing efficiency
Measured as pipeline per advertising dollar rather than clicks.
Pipeline $ ÷ campaign spend
Why Sandfox
Why Sandfox wins here
Continues the campaign conversation after the click.
Adapts the page to the audience, offer, and buyer context.
Turns ad clicks into real evaluation instead of bouncing visits.
Shows which campaigns produce qualified buyers, not just clicks.
BEST FOR YOU IF...
- You spend meaningfully on paid search, social, or ABM
- You run enough campaign volume to learn from signal
- Your product requires buyer education after the click
- You want to improve efficiency, not just increase media spend
- Your demand gen team or agency can act on what the signal shows
See what your buyers would actually experience after they click.
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