The buyer-led discovery glossary
The language of buyer-led discovery, defined. These are the terms we use across Sandfox to describe how modern buyers evaluate and how adaptive discovery meets them. Each links to a fuller definition.
Adaptive Discovery
Engaging buyers with an experience that adapts in real time to their context, instead of a static page.
Buyer Context
The evolving understanding of what a buyer is trying to accomplish, what they need, and how that changes.
Buyer Signal
The first-party understanding you gain from every discovery session: what buyers explored, asked, and cared about.
Discovery Graph
The path a buyer actually takes through discovery, and the routes that branch from it. Living and per person.
Discovery Map
The discovery routes a team defines that can be shared across buyers. Set at configuration.
Buyer Context Assets
Your existing content and knowledge, structured so Sandfox can use it to power discovery.
Buyer-led discovery
The shift in B2B buying where buyers research and evaluate on their own before talking to sales.
Personographics
What we know about the individual buyer — role, seniority, and background — as distinct from the company they work for.
Firmographics
What we know about the company a buyer works for — industry, size, segment, and region.
Minted Link
A uniquely generated Sandfox link created for a specific recipient, carrying what you already know about them into the session.