What is buyer context?
Buyer context is the continuously evolving understanding of what a buyer is trying to accomplish, what they need, and how that changes as they move through their decision. It combines what you already know about a buyer with what you learn as they engage.
Known context
Role, company, industry, campaign, and history you already hold.
Learned insights
Priorities, questions, stage, and readiness picked up in session.
Compounds over time
Each engagement sharpens the picture for the next one.
Two parts make it up. Known context is what you know before the session begins: role, company, industry, the campaign or channel they came from, and any history in your systems. Learned insights are what Sandfox picks up during the session: their priorities, questions, stage, and readiness. Together they form a picture that keeps sharpening.
As B2B buying becomes more self-directed, buyer context is becoming a foundational layer for go-to-market, much the way customer records and recorded conversations each became systems of their own.
A returning buyer is met with an experience that already reflects what they explored last time, instead of starting over.