Product & Docs Discovery
Turn invisible research into visible pipeline.
Buyers decide whether you're worth a conversation long before they have one. Make that happen on your content, where you can see what they cared about and why.
Sandfox on WholeSet, a fictional contract lifecycle management company.
How we compare to the tools teams already have.
The comparison page asks what they're weighing you against.
The problem
Buyers decide before you ever meet them..
Your buyers are researching you right now, just not on your site.
Someone else's summary of your positioning is what the buyer actually reads.
Growth means more sellers, because evaluation doesn't scale without them.
Based on publicly available material, here's a general read on WholeSet:
Some details may be out of date. I'd verify pricing and implementation scope directly.
Before: buyers ask an AI instead
Why it happens
Buyers would rather ask a machine than a seller.
Information is organized around your products instead of the buyer's evaluation.
The evaluation that decides the deal is the one you never see.
How it works
Sandfox turns evaluation into an adaptive, guided experience.
Structured context
Sandfox reads your site, product docs, and enablement content and structures it into Buyer Context Assets.
Buyer-led discovery that guides evaluation
Each buyer builds their own Discovery Graph from the Discovery Map your team defines.
Signal captured on every session
You can see what buyers understood, which messaging moved them, and when they are genuinely ready for Sales.
What you learn
You can finally see which messaging changed a buyer's mind, and Sales enters the call already knowing what they understand.
Buyer
What buyers are trying to accomplish, which use cases resonate, which differentiators influence the decision, their remaining questions, and their readiness.
Account
Which accounts are progressing, how deep the evaluation goes, how many of the buying committee are involved, and where momentum is building.
Experience
Where buyers get confused, which evaluation paths drive progression, which assets accelerate understanding, and where buyers abandon.
Market
Which messaging accelerates understanding, which differentiators resonate, and which educational content is missing.
A sample session from WholeSet, a fictional contract lifecycle management company.
Session Insights/Neptune Retail Group/9dd53e5c
Neptune Retail Group
16 Aug, 9:41 AM · 7m 48s · Procurement · Embed · website
Session 9dd53e5c · Compare page embed · no campaign
7m 48s
468 seconds on content
3
Non-standard terms held attention longest
Completed
Meeting requested
Converted
Meeting requested
Topics explored
Discovery answers
Buyer framing
Adrian Larsen, Director of Procurement, engaged the embed on the compare page. They asked how WholeSet handles non-standard terms versus a home-grown CMS, then about migrating existing contracts, then about pricing, before clicking Talk to sales.
Where attention went
Non-standard terms vs. a home-grown CMS (comparison), then migration effort, then pricing — then clicked and completed the Talk to sales CTA.
Adrian Larsen
Director of Procurement
Recommended next step
Adrian Larsen converted straight off a build-vs-buy comparison. Lead with migration effort and pricing on the call — both were asked about directly and neither has been fully answered yet.
Outcomes
More buyers evaluate on your material
And reach confidence on their own.
Completed evaluations ÷ discovery sessions
Shorter sales cycles
Because buyers arrive further along.
Average days to closed opportunity · vs. historical cycle
Higher opportunity conversion
Because Sales focuses on advancing, not educating.
Qualified opportunities ÷ sales opportunities
Lower cost of buyer education
So you scale evaluation without scaling headcount.
Educational interactions completed without Sales involvement
Why Sandfox
Why Sandfox wins here
Turns scattered content into one guided evaluation experience.
Puts your own positioning in front of buyers, not a summary of it.
Answers questions and recommends the next best step from your own content.
Surfaces readiness, whether or not they've booked.
BEST FOR YOU IF...
- Your buyers research independently before deciding whether to talk to sales
- Your solution requires education, comparison, or stakeholder buy-in
- Your sales cycles are typically long and consultative
- You can measure downstream opportunity progression, not just content engagement
See what your buyers would actually experience while they evaluate you.
Free · Built from your website · No credit card