On-site discovery
Turn website traffic into pipeline.
Buyers get answers to their actual questions (instead of the ones you assumed) without a conversation they're not ready for. So more become pipeline, and your team knows why.
Sandfox on WholeSet, a fictional contract lifecycle management company.
Contracting that syncs cleanly with the systems you already run.
Reduce manual handoffs between Sales and Legal and keep deal-stage data accurate.
Entry point sets context. Buyer leads from there.
The problem
Your website isn't generating enough pipeline.
Buyers consume your content, then leave without identifying themselves or taking a meaningful next step.
Buyers engage anonymously and disappear.
The ones who reach Sales arrive with no context.
The site is measured on traffic and engagement, not buyer progression.
Growth leans harder on paid and outbound instead of the traffic you already have.
WholeSet is the end-to-end platform that helps modern teams streamline workflows, unlock efficiency and drive better business outcomes at scale.
Before: same experience for every buyer
Why it happens
Your website is a collection of static, disconnected pages, not a guided evaluation.
Most teams fix one moment at a time: a chatbot, a demo, a calculator, a redesign.
You can't fix what the site never told you.
How it works
Sandfox turns your existing site into a path through your own content
Structured context
Sandfox reads your site and content and structures it into Buyer Context Assets, the material that powers every session.
A path that moves with each buyer
Your team defines the Discovery Map; each buyer builds their own graph from it.
Signal captured on every session
Every interaction is captured as buyer context and engagement signal, so the experience gets sharper and your team learns what buyers actually came for.
What you learn
Your team arrives at the conversation already knowing, not guessing.
Buyer
Which business problems buyers are solving, which use cases resonate, which questions they ask, which differentiators matter, and how ready they are.
Account
Which accounts are actively evaluating, which return, and where a buying committee is forming.
Experience
Which entry points and discovery paths create progression, which CTAs perform by context, and where buyers drop off.
Market
Which messaging and content resonate, which personas engage most, and where your content has gaps.
A sample session from WholeSet, a fictional contract lifecycle management company.
Titan Systems
Sales / RevOps
5
14m 02s
Where attention went
Content licensing renewals held attention longest.
AND WHAT YOU DO WITH IT
- Marketing — Optimize the whole discovery path instead of tuning pages one at a time.
- Product marketing — See which differentiators land, by buyer type, and what content is missing.
- Sales — Pick up where the buyer left off instead of restarting discovery.
- Leadership — Judge the site on buyer progression, not page views.
Outcomes
Better-qualified sales conversations
Continue the buyer's evaluation instead of restarting it.
Qualified Sandfox engagements ÷ Sandfox sessions
More website-sourced pipeline
From the traffic you already earn.
Total pipeline $ sourced from website · vs. historical website pipeline
Higher visitor-to-lead conversion
Because buyers are guided instead of left to navigate alone.
Generated leads ÷ website visitors · vs. historical performance
Better return on existing traffic
Measured as pipeline per visitor rather than page views.
Website pipeline ÷ website visitors · vs. historical average
Why Sandfox
Why Sandfox wins here
Replaces a stack of point solutions with one unified discovery experience.
Redesigns, chatbots, self-guided demos, ROI calculators, readiness assessments, personalization.
Optimizes the buyer's full evaluation journey, not isolated interactions.
Adapts live to each buyer's context, role, and questions.
Captures signal that improves every future session.
BEST FOR YOU IF...
- Companies whose Target buyers already visit your site
- You treat the site as a pipeline channel, not just a content library
- Your product requires education before a purchase decision
- You can measure downstream pipeline impact, not just traffic
- You are willing to experiment with buyer experiences
How you'd start
Software plus implementation services. You are not rebuilding your website.
Start with one or two high-intent pages, not a site-wide rollout.
Take a baseline from your current numbers.
Deploy, and measure against it.
Expand where it's working.
See what your buyers would actually experience on your site.
Free · Built from your website · No credit card