What are Buyer Context Assets?
Buyer Context Assets are your existing content and knowledge, structured so Sandfox can use it to power adaptive discovery. Sandfox reads your site and materials and organizes them into structured, reusable assets that describe how buyers discover, evaluate, and decide, the knowledge layer behind every discovery session.
Built from your content
Sandfox reads your site and materials, no authoring step.
Structured knowledge
Offerings, messaging, ICPs, personas, pains, use cases.
Consistent everywhere
The same knowledge powers every buyer and channel.
They are what let an experience answer a buyer's real questions from your own content rather than generic filler, and what makes discovery consistent across every buyer and channel. Examples include your company and offering overviews, messaging, ideal customer profiles, personas, pain points, and use cases, all rendered into a form the system can draw on in real time.
Because they are built from content you already have, there is no manual authoring step to get started, and they improve as Sandfox learns what resonates.
A product page and a case study become structured assets Sandfox can pull from to answer a security question and recommend the right next step.