Events & Field
Buyers receive a Sandfox site before or after events, pre-configured for that specific event and audience — so each person gets an experience built around your conversation.
Where it fits
Conferences, trade shows, field events, executive dinners, and partner activations.
Placement
Sent before or after events, pre-configured for that event and audience.
Systems
Event platform · CRM · Field ops
CTA
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Before & after
The shift adaptive discovery makes here.
Before
Generic pre-event email or post-event follow-up with no personalization.
After
Adaptive surface configured for the event, audience, and conversation — trackable and contextual.
Buyer experience
What buyers see, and what makes it adaptive.
Receives a link before or after the event tied to their context.
Explores topics related to the event and their role.
Re-engages at their own pace with continuity from the conversation.
What your team gets
What sales and marketing learn from each session.
Signal 1
Pre- and post-event engagement signals in one place.
Signal 2
Field and event ROI tied to actual buyer exploration.
Signal 3
Re-engagement timing informed by adaptive session depth.
Example flow
Trigger to follow-up, end to end.
- 1
Trigger
Invite or follow-up email sent to attendee.
- 2
Buyer interaction
Opens event-configured adaptive link.
- 3
Adaptive exploration
Content shaped to event topic and attendee role.
- 4
Signals generated
Depth, topics, and re-engagement logged.
- 5
Seller follow-up
Local AE or SDR follows up with event context.
Implementation
What it takes to ship.
Effort
Low
Systems
Event platform, CRM, Field ops
Complexity
Per-event link configuration.
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